Senior Design Manager & UI/UX Lead with 16 years crafting digital products across UAE, Saudi Arabia & India. Blending design craft with front-end engineering to ship products that work.
I'm a design and product leader with 16 years of experience spanning UI/UX, front-end engineering, and end-to-end product delivery across the UAE, Saudi Arabia, and India.
I've built design teams from zero, shipped high-traffic consumer platforms, and co-founded two hospitality tech ventures Stayhopper and Daycation. I bring rare depth across design craft, React and Next.js engineering, and product strategy.
Known for building design systems, mentoring teams, and translating user insights into measurable business outcomes. Selected as a Top 10 Finalist at the Dubai Tourism Futurism Programme 2019 from 155 global startups.
Education: Diploma in Animation, ARENA Animation.
Designed and built a corporate travel platform scaling to 2,000+ companies across UAE, Qatar and India, processing 600,000+ transactions in 2022 with 20% average savings on travel spend.
Led UX strategy and product design for one of Saudi Arabia's leading insurance comparison platforms, improving user flows and conversion across web and mobile.
Designed the end-to-end experience for a real-time online auction platform, crafting intuitive bidding flows, live status indicators, and a scalable design system.
Joined with no in-house designers. Built a team of 6+, created the design system from scratch, established review processes, and introduced AI tool enablement across the team.
Co-founded a hospitality tech startup. Selected Top 10 Finalist from 155 global startups at Dubai Tourism Futurism 2019. Pitched at GITEX and gained strategic engagement from Emirates Group.
Collaborated with Google engineers during a hackathon to reduce mobile site load time by 30%, directly improving user retention and engagement metrics across a high-traffic platform.
Dubai Tourism Futurism Programme 2019 — selected from 155 global startups. Pitched at GITEX Future Stars.
Musafir Biz processed 600,000+ transactions in 2022, serving 2,000+ corporate clients across UAE, Qatar & India.
Collaborated with Google engineers to reduce mobile site load time by 30%, boosting retention and engagement.
At Rasan, built a design team of 6+ designers from scratch, created the design system and AI tool enablement process.
Built the design function from zero. Hired and led a team of 6+ designers, created the design system from scratch, established review processes, and introduced AI tool enablement across the team. Delivered end-to-end product experiences using React, Next.js, Figma, and AI-assisted workflows.
Founded a hospitality tech platform focused on day-use hotel and leisure experiences. Leading product strategy, UI/UX design, and technology direction end-to-end.
Co-founded a hospitality tech startup focused on airline layover experiences. Top 10 Finalist at Dubai Tourism Futurism Programme 2019 from 155 global startups. Pitched at GITEX Future Stars, gaining strategic engagement from Emirates Group's Head of Innovation.
Designed and shipped Musafir Business, a B2B corporate travel platform scaling to 2,000+ companies across UAE, Qatar and India, processing 600,000+ transactions in 2022 with 20% average savings on travel spend.
Built UI components and interfaces for education technology products serving international markets. Worked closely with cross-functional teams on front-end engineering and interface design.
Developed web UI components and interfaces for enterprise software products, contributing to front-end engineering across multiple client projects.
Developed web interfaces and UI components for client projects across e-commerce, media, and enterprise verticals. Gained foundational experience in front-end development and design systems.
Started career designing websites and graphic assets for clients across various industries. Built a strong foundation in visual design, typography, and web UI across branding and digital projects.
Beyond client work, I think deeply about how design systems are built, maintained, and scaled, and how AI is changing that work underneath product teams. I've spent 16 years at the intersection of design craft and front-end engineering, building systems that serve both designers and developers.
If you're working through something in that space, scaling a design system, introducing AI tooling to your workflow, or building a design function from scratch, I'm happy to have that conversation.